The Influencer's Bureau > News Stream
Articles that might be of interest to influencers.
The 2018 B2B Trade Show Hashtag Report
The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today
That was a B2B ad? How the pandemic forced business marketers to pivot forever
The Drum--Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing. It is a trend that’s being accelerated by the pandemic and will most likely continue for the long term, according to industry experts.
September 23, 2020
Go to The Drum
How to Improve Lead Scoring With Interactive Content
Jeffbullas's Blog--Lead scoring is a crucial process for creating targeted marketing efforts. Find out how to use interactive content to score your leads here.
September 23, 2020
Go to Jeffbullas's Blog
Long Term Shared Hosting Experiment
rebootonline--What are the SEO implications of hosting your site on a low-cost, shared IP server?
September 21, 2020
Go to rebootonline
Why Your Company Should Start a Newsletter.
CMSWire.com--According to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter.
September 16, 2020
Go to CMSWire.com
Marketing in the Age of Disruption
Linkedin--What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption?
September 16, 2020
Go to Linkedin
Your Guide to Effective Storytelling in B2B Content Marketing
Online Marketing Blog--What does it take to craft B2B content marketing stories that engage your audience and leave them wanting more? Here we present the S.T.O.R.Y. framework.
September 04, 2020
Go to Online Marketing Blog
Economic Uncertainty Is Resurrecting the CMO Role
MarketingProfs--Despite rumors that the CMO role is dead, the current economic crisis is proving the CMO role is vital. Its devaluation is the result of outdated notions and misconceptions about what CMOs do.
September 03, 2020
Go to MarketingProfs
Get human in your marketing now to reach B2B buyers in 2021
ClickZ--To remain competitive, B2B companies must adopt human-centric marketing approaches with a digital twist that will help build connections with their audience online.
August 31, 2020
Go to ClickZ
Analysis: Are ad dollars streaming in to OTT platforms in Asia?
marketing-interactive--"It is the holy grail of a TV-like experience for consumers, with all the benefits of digital, like audience addressability and automation efficiency."
August 11, 2020
Go to marketing-interactive
Navigating a New World of PR: Agency Perspectives
newsroom--PR has been significantly disrupted -- and in some ways, forever changed for agencies.
July 03, 2020
Go to newsroom
