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Articles that might be of interest to influencers.

The 2018 B2B Trade Show Hashtag Report

The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today

Content Can't Rely on 'Better' as a Differentiator

Tessellate Partners--Your company might be “better” at what it does. But in order to get noticed and win deals, you need to differentiate yourself by focusing on answering, “Better for Whom?” and “Better at What?” And then making those answers an integral part of your content strategy.
October 09, 2019 Go to Tessellate Partners

14 Ways to Win the Always-On Consumer

visualiq--Here are 14 takeaways for the measurement strategies and tactics marketers need to be successful in 2019 and beyond.
October 09, 2019 Go to visualiq

Media Bubbles Aren't The Biggest Reason We're Partisans

FiveThirtyEight--Maybe you call it a bubble. Maybe you call it a silo. Maybe you just call it an echo chamber. But whatever metaphorical, narrow and enclosed space you prefer, t…
October 08, 2019 Go to FiveThirtyEight

The No. 1 Reason People Cancel Their Streaming Service Subscriptions (Survey)

Tubefilter--With several new services about to crowd into the streaming space over the next year, it’s natural to wonder about what the hundreds of services (particularly small or niche services) already available can do to retain the subscribers they have in the face of some stiff competition. With several new services about to crowd into the streaming space over the next year, it’s natural to wonder about w
October 07, 2019 Go to Tubefilter

Meetings aren't the biggest time waster at work. This thing is.

Fast Company--A recent survey by Productiv, an application engagement analytics platform, found that 27% of workers said meetings caused their decrease in productivity. However, 39% said not having access to the right applications decreases their productivity, and 54% named...
October 03, 2019 Go to Fast Company

How a recipe goes viral on Instagram

Vox--Roman’s recipes, like #TheStew and #TheCookies, are proof that millennials are embracing home cooking.
October 02, 2019 Go to Vox

How to Write a Follow-up Email After No Response

Mailshake Blog--If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Here's how you can perfect them.
October 02, 2019 Go to Mailshake Blog

At What Point Does Malfeasance Become Fraud?: Scott Galloway on WeWork

Intelligencer--“All we have here is an entity burning seven hundred million dollars a quarter.”
October 01, 2019 Go to Intelligencer

Google on How to Rank Category Pages - Search Engine Journal

Search Engine Journal--Google's John Mueller answers how to rank a category page instead of a product page.
September 30, 2019 Go to Search Engine Journal

Opinion | Apple's AirPods changed everything. They gave the company near-monopolistic power over users. - NBC News

apple--Tangled headphone wires were not a problem that needed to be solved for the good of mankind, but an opportunity to replace a fiercely competitive market.
September 29, 2019 Go to apple

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