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Articles that might be of interest to influencers.

The 2018 B2B Trade Show Hashtag Report

The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today

11 Skills You Need to Land Your Dream Marketing Job

General Assembly Blog--Want to land your dream marketing job? Here are 11 modern marketing skills you'll need to get there.
February 26, 2020 Go to General Assembly Blog

The One Thing Most People Don't Understand About Branding.

Forbes--With so many software platforms that provide beautiful design templates right out of the box, it is possible to have a nice-looking brand and website before you ever sign a client or sell a product.
February 23, 2020 Go to Forbes

Guess Who's Going to Buy Your Media Company?

Publishing Executive--Do you have a target audience? (Of course you do.) It might make more sense to buy a media brand than to buy advertising.
February 21, 2020 Go to Publishing Executive

The Importance of Chatbots for Your Marketing Strategy

Nimble Blog--An overview of using chatbots to increase sales, provide personalized content, communicating with web traffic, conducting research, and more.
February 20, 2020 Go to Nimble Blog

Your Actionable Checklist to Building up Your YouTube Channel

V3B: Marketing and Social Media Agency--Brands have made Youtube a primary focus for their advertising and even created entire business models around it.Here are some actionable tips to build your Youtube channel.
February 19, 2020 Go to V3B: Marketing and Social Media Agency

The Myths and Realities of PPC and SEO Working Together.

On the Corner of Charles Ave--Does PPC affect SEO? No. And yes... sort of. PPC does not directly affect your Google organic ranking but may indirectly help your SEO efforts. Here's how.
February 19, 2020 Go to On the Corner of Charles Ave

Why the podcast gold rush is slowing down for some publishers.

Digiday--As the competition for listeners and ad dollars has heated up, publishers are finding that producing successful podcasts these days requires more internal resources and attention than before.
February 19, 2020 Go to Digiday

Is Employee Branding B2B's Answer to Influencer Marketing?

Marketing Insider Group--"Expertise matters even more when it comes to brands that sell to other businesses – B2B companies," argues Michael Brenner, and "there is no better source of expertise than a company’s own employees."
February 19, 2020 Go to Marketing Insider Group

B2B buyers consume an average of 13 content pieces before deciding on a vendor.

Marketing Land--And here's what they find most useful: product specifications and functionality (67%), product comparisons (65%), product success stories (60%), content to specifically show value to internal stakeholders (54%), product tutorials (49%) and guidance on my problem/how to solve it (48%).
February 19, 2020 Go to Marketing Land

How to Increase Your LinkedIn Engagement: 4 Tips

Social Media Examiner--Discover how to cultivate a following on LinkedIn and find tips to spur engagement.
February 19, 2020 Go to Social Media Examiner

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