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Articles that might be of interest to influencers.

The 2018 B2B Trade Show Hashtag Report

The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today

Are Plain-Text Emails More Likely to Reach the Inbox than HTML Emails? a marketing "expert" tell you plain-text emails hit the inbox more often than HTML emails? If so, they’re lying or misinformed.
October 04, 2020 Go to

That was a B2B ad? How the pandemic forced business marketers to pivot forever

The Drum--Business-to-business marketing is becoming increasingly indistinguishable from consumer marketing. It is a trend that’s being accelerated by the pandemic and will most likely continue for the long term, according to industry experts.
September 23, 2020 Go to The Drum

How to Improve Lead Scoring With Interactive Content

Jeffbullas's Blog--Lead scoring is a crucial process for creating targeted marketing efforts. Find out how to use interactive content to score your leads here.
September 23, 2020 Go to Jeffbullas's Blog

Long Term Shared Hosting Experiment

rebootonline--What are the SEO implications of hosting your site on a low-cost, shared IP server?
September 21, 2020 Go to rebootonline

Why Your Company Should Start a Newsletter. to The Content Marketing Institute, 81% of B2B marketers say their most used form of content marketing is an email newsletter.
September 16, 2020 Go to

Marketing in the Age of Disruption

Linkedin--What does marketing even mean right now? That’s what many businesses are asking. The world is in a place of dramatic change. So, what’s the answer to marketing in the age of disruption?
September 16, 2020 Go to Linkedin

Your Guide to Effective Storytelling in B2B Content Marketing

Online Marketing Blog--What does it take to craft B2B content marketing stories that engage your audience and leave them wanting more? Here we present the S.T.O.R.Y. framework.
September 04, 2020 Go to Online Marketing Blog

Economic Uncertainty Is Resurrecting the CMO Role

MarketingProfs--Despite rumors that the CMO role is dead, the current economic crisis is proving the CMO role is vital. Its devaluation is the result of outdated notions and misconceptions about what CMOs do.
September 03, 2020 Go to MarketingProfs

Get human in your marketing now to reach B2B buyers in 2021

ClickZ--To remain competitive, B2B companies must adopt human-centric marketing approaches with a digital twist that will help build connections with their audience online.
August 31, 2020 Go to ClickZ

Analysis: Are ad dollars streaming in to OTT platforms in Asia?

marketing-interactive--"It is the holy grail of a TV-like experience for consumers, with all the benefits of digital, like audience addressability and automation efficiency."
August 11, 2020 Go to marketing-interactive

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