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Articles that might be of interest to influencers.


The 2018 B2B Trade Show Hashtag Report

The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today

Navigating a New World of PR: Agency Perspectives

newsroom--PR has been significantly disrupted -- and in some ways, forever changed for agencies.
July 03, 2020 Go to newsroom


8 Marketing Lessons Learned From Taking Events Online

PCMA--Virtual events require a different marketing approach than live events. Here's what the last four months have taught the industry.
June 30, 2020 Go to PCMA


Are You Telling Yourself These B2B Content Marketing Lies?

Business 2 Community--Did you know 55% of B2B businesses don’t even know what content marketing success or effectiveness looks like? Without the…
June 24, 2020 Go to Business 2 Community


Google Tells Book Publishers How to Win at Search.

Future Of Publishing--Amazon search vs Google search. It’s dead simple: create high quality content on your website.
June 13, 2020 Go to Future Of Publishing


The pandemic's most powerful lesson for marketers? Just be human.

adage--As the pandemic changes our lives, smart marketers are revamping their processes and innovating with intention to put human connections first.
June 12, 2020 Go to adage


7 Steps for creating a B2B Digital Marketing Plan [infographic]

Smart Insights--Don't get left behind with your Digital Marketing Strategy, follow these 7 Steps to Brilliant B2B Marketing!
June 12, 2020 Go to Smart Insights


Supercharge your workflow - 5 pro tips for Mac marketers

The Marketing Project--Since we’ve all got so many competing demands on our time right now, I thought I’d share a few of my time-saving tips for Mac users.
June 12, 2020 Go to The Marketing Project


Reflections on agile marketing by leading practitioners and analysts

Chief Marketing Technologist--To tap into this vast array of experiences with agile in marketing, Andrea Fryrear reached out to a whole slew of agile thought leaders and practitioners to get their take on the results from this year’s State of Agile Marketing Report.
June 10, 2020 Go to Chief Marketing Technologist


Virtual Roundtable: B2B Marketing Leaders in Lockdown

Hot Topics--Oracle's Rachel Fairley hosts a roundtable discussion with B2B marketing leaders from Tata Consultancy Services, Truata, Shure and Localz. 30 minutes.
June 04, 2020 Go to Hot Topics


Improve Sales Enablement With a B2B Content Strategy

Business 2 Community--81% of businesses report that their content marketing is important but only 46% of enterprise-level organizations have a documented content marketing strategy.
June 01, 2020 Go to Business 2 Community


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