Articles that might be of interest to influencers.
AnalyticsLook at B2B communications through the lens of the hashtags people use at major B2B conferences. Find specific niche influencers. Learn More Today
Exhibition World - As we rush headlong into accelerated digitalisation, the events industry lies at a very dangerous point.
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World Economic Forum - The crisis required solutions in days, not weeks or months, requiring new approaches to AI models and technologies.
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Inc.com - Everyone has access to data, but not every company knows how to use it well. Here are four types of analytics you should master.
Go to Inc.com
Orbit Media Studios - Does adding YouTube to your content strategy get results? Here are the results of adding YouTube to an existing content strategy
Go to Orbit Media Studios
Elevar - Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
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Grow - Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.
Go to Grow
Edison Research - Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.
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American Marketing Association - Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.
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Databox - How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
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upcity - A how-to guide to baking data into your marketing from the beginning.
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