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The 2018 B2B Trade Show Hashtag Report

The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today

Podcasting shows explosive year-over-year growth as gains.

Edison Research--Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.

More in Analytics...

The 3 Least Useful Metrics in Analytics and What to Check Instead.

American Marketing Association--Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.
March 11, 2020 Go to American Marketing Association

21 Practical Tips for Building Better Business Dashboards.

Databox--How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
March 09, 2020 Go to Databox

Use Data to Drive the Creation of Your Marketing Creative

upcity--A how-to guide to baking data into your marketing from the beginning.
March 04, 2020 Go to upcity

Want to get more from your data? Stop focusing on efficiency.

VentureBeat--Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.
February 28, 2020 Go to VentureBeat

Are You Using Your Data, or Just Collecting It?

Harvard Business Review--Success is often the result of making more good decisions than bad ones over time. The question is how to do that.
February 21, 2020 Go to Harvard Business Review

Google Tag Manager Button Click Tracking Guide

Loves Data--A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
February 13, 2020 Go to Loves Data

Are you getting the right insights from your marketing analytics?

Gartner--Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."
February 05, 2020 Go to Gartner

How to set up email analytics without going insane.

LKR Social Media--The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the power to make even the smartest entrepreneur want to call it a day.
January 26, 2020 Go to LKR Social Media

Better data vs. big data: The importance of taking a lean data approach.

MarTech Today--According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years
January 03, 2020 Go to MarTech Today

5 Essential Facebook Analytics Reports for Marketers

Social Media Marketing | Social Media Examiner--Discover five Facebook Analytics reports to help you track and analyze your customers and prospects and make data-backed business decisions.
December 18, 2019 Go to Social Media Marketing | Social Media Examiner

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