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Articles that might be of interest to influencers.
The 2018 B2B Trade Show Hashtag Report
The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today
Podcasting shows explosive year-over-year growth as gains.
Edison Research--Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.
More in Analytics...
The 3 Least Useful Metrics in Analytics and What to Check Instead.
American Marketing Association--Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.
March 11, 2020
Go to American Marketing Association
21 Practical Tips for Building Better Business Dashboards.
Databox--How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
March 09, 2020
Go to Databox
Use Data to Drive the Creation of Your Marketing Creative
upcity--A how-to guide to baking data into your marketing from the beginning.
March 04, 2020
Go to upcity
Want to get more from your data? Stop focusing on efficiency.
VentureBeat--Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.
February 28, 2020
Go to VentureBeat
Are You Using Your Data, or Just Collecting It?
Harvard Business Review--Success is often the result of making more good decisions than bad ones over time. The question is how to do that.
February 21, 2020
Go to Harvard Business Review
Google Tag Manager Button Click Tracking Guide
Loves Data--A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
February 13, 2020
Go to Loves Data
Are you getting the right insights from your marketing analytics?
Gartner--Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."
February 05, 2020
Go to Gartner
How to set up email analytics without going insane.
LKR Social Media--The task of tracking what happens in your emails – feels like a big one. It might even make you feel a little dumb. I know tracking any analytics, stats, or performance in the form of numbers has the power to make even the smartest entrepreneur want to call it a day.
January 26, 2020
Go to LKR Social Media
Better data vs. big data: The importance of taking a lean data approach.
MarTech Today--According to a recent CMO survey, reliance on marketing analytics to make decisions has increased from 30% to 42% in the past five years
January 03, 2020
Go to MarTech Today
5 Essential Facebook Analytics Reports for Marketers
Social Media Marketing | Social Media Examiner--Discover five Facebook Analytics reports to help you track and analyze your customers and prospects and make data-backed business decisions.
December 18, 2019
Go to Social Media Marketing | Social Media Examiner
