Analytics: News and Stories of interest to Influencers.

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Articles that might be of interest to influencers.


Introducing B2BiDb: The B2B Influencer Database

Look at B2B communications through the lens of the hashtags people use at major B2B conferences. Find specific niche influencers. Learn More Today

June 03, 2020

How to Use Custom Sequence Segments in Google Analytics

Elevar - Wondering how certain features or banners are leading to conversions? Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
Go to Elevar

April 01, 2020

Business Intelligence Spreadsheet Dashboard Free for One Year

Grow - Now might be a good time to check out some advanced analytics tools. One such company, Grow, is offering a free one-year trial.
Go to Grow

March 21, 2020

Podcasting shows explosive year-over-year growth as gains.

Edison Research - Seventy-five percent of Americans age 12+ (approximately 212 million people) are now familiar with podcasting, up from 70% in 2019, and 37% (104 million) listen monthly, up from 32% in 2019.
Go to Edison Research

March 11, 2020

The 3 Least Useful Metrics in Analytics and What to Check Instead.

American Marketing Association - Hundreds of analytics reports are at our disposal, but how many of them are actually worth our time? These are the most essential metrics to view.
Go to American Marketing Association

March 09, 2020

21 Practical Tips for Building Better Business Dashboards.

Databox - How do you create a business dashboard that's meaningful and immediately accessible to anyone who views it? Here, dozens of marketing pros share their tips.
Go to Databox

March 04, 2020

Use Data to Drive the Creation of Your Marketing Creative

upcity - A how-to guide to baking data into your marketing from the beginning.
Go to upcity

February 28, 2020

Want to get more from your data? Stop focusing on efficiency.

VentureBeat - Focusing on efficiency made sense in the industrial economy. But for a modern business it's counterproductive. You can use data to innovate.
Go to VentureBeat

February 21, 2020

Are You Using Your Data, or Just Collecting It?

Harvard Business Review - Success is often the result of making more good decisions than bad ones over time. The question is how to do that.
Go to Harvard Business Review

February 13, 2020

Google Tag Manager Button Click Tracking Guide

Loves Data - A how-to, step-by-step guide to adding event tracking automatically through Google Tag Manager.
Go to Loves Data

February 05, 2020

Are you getting the right insights from your marketing analytics?

Gartner - Gartner's Jason McNellis proposes dividing your analytics into Hindsight, Insight, and Foresight categories to move from "What Happened?" to "How can I we make it happen."
Go to Gartner