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Articles that might be of interest to influencers.


The 2018 B2B Trade Show Hashtag Report

The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today

How to Write a Follow-up Email After No Response

Mailshake Blog--If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Here's how you can perfect them.


More in Marketing-and-SEO...

2020 CMO Predictions: Content Overload, Advocacy, Customer Data and Personalization

Marketing Insider Group--The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look
December 14, 2019 Go to Marketing Insider Group


Marketers Missing Data They Need, Context to Find It

American Marketing Association--A report from Kantar found more than 90% of marketers don’t know what they don’t know, creating problems with consistency and data.
December 14, 2019 Go to American Marketing Association


'Our team is too small': Marketers sound off on their biggest challenges

Digiday--Attendees of the Digiday Brand Summit in Scottsdale, Arizona this week shared the challenges they're navigating as they grow their brands.
December 13, 2019 Go to Digiday


Writing Facebook Ad Copy That Converts

Social Media Marketing | Social Media Examiner--Discover a three-part framework to follow for creating Facebook ads that work and find three hooks to build your ads around.
December 13, 2019 Go to Social Media Marketing | Social Media Examiner


Predicting the Future of B2B Marketing: 3 Things to Watch For in 2020

Business 2 Community--There’s a lot of ideas out there about what marketing will look like in 2020 and beyond, and it can be hard to sift through the noise. Which one should you pay attention to?
December 13, 2019 Go to Business 2 Community


How to Create a Marketing Roadmap to Align Your Team

Marketing Insider Group--Everyone knows that in order for your content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and
December 13, 2019 Go to Marketing Insider Group


Future-Proofing Your Enterprise From Content Tech Debt

Content Marketing Institute--Technology promises to save time, increase output, and even drive revenue. Choose wisely, or you could rack up a tech debt you might never pay down.
December 13, 2019 Go to Content Marketing Institute


A 10 Step Guide To Creating A Social Media Marketing Plan

B2B Marketing Blog--Too often, brands use social media haphazardly. Here's a 10 step process to create a social media marketing plan that will produce measurable results.
December 10, 2019 Go to B2B Marketing Blog


Domain Names & SEO: Domain Acquisition Considerations

SEO.co--Let’s start by clarifying some of the terminology related to domains. Domains are basically a system meant to simplify the organization of the internet, with a clear hierarchy of information that can be easily parsed by humans and machines alike.
December 09, 2019 Go to SEO.co


How to Choose the Right Measurement Approach

Nielsen--You need a measurement approach that matches your needs and objectives. Here’s a side-by-side comparison of three effective solutions.
December 07, 2019 Go to Nielsen


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