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Articles that might be of interest to influencers.


The 2018 B2B Trade Show Hashtag Report

The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today

What role does content marketing play in delivering the optimal experience across the buyer journey?

Content Marketing Institute--Significant, says research based on responses from B2B and B2C for-profit marketers at companies with 1,000+ employees.


More in Marketing-and-SEO...

The Myths and Realities of PPC and SEO Working Together.

On the Corner of Charles Ave--Does PPC affect SEO? No. And yes... sort of. PPC does not directly affect your Google organic ranking but may indirectly help your SEO efforts. Here's how.
February 19, 2020 Go to On the Corner of Charles Ave


Why the podcast gold rush is slowing down for some publishers - Digiday

Digiday--As the competition for listeners and ad dollars has heated up, publishers are finding that producing successful podcasts these days requires more internal resources and attention than before.
February 19, 2020 Go to Digiday


Is Employee Branding B2B's Answer to Influencer Marketing?

Marketing Insider Group--"Expertise matters even more when it comes to brands that sell to other businesses – B2B companies," argues Michael Brenner, and "there is no better source of expertise than a company’s own employees."
February 19, 2020 Go to Marketing Insider Group


B2B buyers consume an average of 13 content pieces before deciding on a vendor.

Marketing Land--And here's what they find most useful: product specifications and functionality (67%), product comparisons (65%), product success stories (60%), content to specifically show value to internal stakeholders (54%), product tutorials (49%) and guidance on my problem/how to solve it (48%).
February 19, 2020 Go to Marketing Land


How to Increase Your LinkedIn Engagement: 4 Tips

Social Media Examiner--Discover how to cultivate a following on LinkedIn and find tips to spur engagement.
February 19, 2020 Go to Social Media Examiner


Deliver Mobile Creative That Doesn't Suck

adweek--Mobile phones have the power to decode the human genome, but mobile ads often seem stuck in the 90s.
February 18, 2020 Go to adweek


How to use Search Analytics for Search Console to Amplify your SEO strategy.

assertive--Are you interested in insight into page level keyword coverage? A great, simple, and free process for using available tools to build MoM comparisons.
February 18, 2020 Go to assertive


Video Marketing: How to Establish a Pre-Production Checklist

Business 2 Community--Measure twice, cut once. Here's what you need to know to be prepared to get started with doing your own videos.
February 14, 2020 Go to Business 2 Community


Why Hyper-Personalization Should Be A Part Of Every Modern Marketing Strategy

JacobsClevenger Blog--McDonald’s recently acquired an AI-driven personalization software vendor and plans to integrate the new technology into their drive-thru experience, mobile app and in-store kiosks.
February 12, 2020 Go to JacobsClevenger Blog


How fast does a page get fully indexed: An SEO indexing experiment.

Mark Williams-Cook Blog--A fascinating experiment which measures how quickly a page goes from first encounter with Googlebot to being fully available. Spoiler: 24 days for javascript elements.
February 11, 2020 Go to Mark Williams-Cook Blog


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