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Articles that might be of interest to influencers.


The 2018 B2B Trade Show Hashtag Report

The top 150 hashtags for B2B trade shows in four market segments (marketing, technology, auto, and media). Order today

The most powerful emotion in marketing may surprise you - and more brands need to tap into it.

Business Insider--Oliver Yonchev says that, rather than focus on fear, brands should focus on the feelings that are equally as powerful, but on the opposite end of the spectrum — like happiness.


More in Marketing-and-SEO...

8 Virtual SEO Conferences for B2B Marketers.

TopRank--Attending virtual conferences is a great way to stay connected to the marketing and SEO community. And, we could all use some human connection right now.
March 24, 2020 Go to TopRank


7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond.

Search Engine Journal--Coronavirus-related volatility has impacted just about every vertical. In times like these, SEOs can look to their own site's data to meet customer needs.
March 20, 2020 Go to Search Engine Journal


Should the News Disrupt Your Content Calendar? Here's How to Decide.

Content Marketing Institute--At first, the headlines don’t impact your brand. Then they do. What happens to your content plans? Answer these two questions to decide.
March 20, 2020 Go to Content Marketing Institute


Marketing and Growth Lessons for Uncertain Times.

CXL--Uncertainty. Anxiety. Risk. Crises are challenging times. "Marketing" may seem secondary. But nothing gets better if we stand still.
March 20, 2020 Go to CXL


Prospect Engagement Strategies in a 'No Face-to-face' Environment

Activate Marketing Services--Start turning lemons into lemonade by thinking now about how to repurpose or redeploy content and experiences.
March 20, 2020 Go to Activate Marketing Services


Podcast: How a Focus on Audience Turned Business Insider Into a Massive Success.

Grow Wire--Business Insider’s chief revenue officer and publisher, Pete Spande, discusses how his company is forging the path for the entire media and publishing industry by always putting the audience first.
March 16, 2020 Go to Grow Wire


70+ Marketers You Need To Follow On Twitter Today

Foundation Marketing--We scoured the Internet to find the top twitter accounts that would best help you learn more about marketing. Follow these accounts to learn!
March 16, 2020 Go to Foundation Marketing


Do Paid Links Help Sites Rank? No, says Google's John Mueller.

Search Engine Journal--John Mueller insists that "pretty much always" the paid links he looked at were not the reason the site was ranking.
March 11, 2020 Go to Search Engine Journal


Why narrative design will replace product positioning in 2020.

Product Marketing Alliance--Instead of trying to compete in a crowded category, use something called Narrative Design to create your own category.
March 11, 2020 Go to Product Marketing Alliance


The Guide to Getting Brand Awareness, No Matter Your Startup's Size

Grow Wire--A quick-start guide to building brand awareness, laying out different strategies based on you budget size and existing brand footprint.
March 10, 2020 Go to Grow Wire


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