Marketing: News and Stories of interest to Influencers.

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Articles that might be of interest to influencers.

Marketing

Introducing B2BiDb: The B2B Influencer Database

Look at B2B communications through the lens of the hashtags people use at major B2B conferences. Find specific niche influencers. Learn More Today

March 24, 2021

Technology Content Marketers' Priorities

MarketingProfs - Technology marketers responded to a survey about their content marketing intentions, content types used, and goals achieved through content marketing. Check out the research.
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March 16, 2021

Brand Storytelling Guide | Craft Your Authentic Brand Story

Fuel Cycle - Storytelling is the most powerful tool for showing the world who your brand is and why it exists. Learn how to craft a memorable brand story.
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March 13, 2021

Three rules for more effective B2B marketing

Marketing Week - B2B brands' advertising is largely ineffective but needn't be. To create more memorable ads, there are three simple rules.
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March 10, 2021

Cookie-less Advertising. Now What?

adweek - How to Rise to the Challenge of Cookie-less Advertising. Brands will be able to fine-tune direct buys to an unprecedented degree.
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March 10, 2021

A Step-By-Step Guide to Winning at Product-Led Content Marketing

Search Engine Journal - Learn about the power of product-led content marketing for generating qualified traffic and meaningful organic conversions.
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February 26, 2021

24 of the Most Surprising A/B Tests of All Time

wordstream - AB testing stands for “Always Be Testing,” right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject...
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January 26, 2021

How to Include Bots in Your 2021 Digital Marketing Strategy

discover.bot - Talk about chatbots and AI approach in digital marketing strategy for 2021. To get latest updates, read our post here.
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January 16, 2021

Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine

Content Marketing Institute - This is a story of how a company changed the wasted business potential of its popular blog by creating a content engine – Content Marketing Institute
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January 11, 2021

How to Manage a Data Driven Content Marketing Calendar

Search Engine Journal - A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know.
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January 11, 2021

What We Learned in 2020 and Predictions for Marketing 2021

Botify - Key learnings and takeaways from 2020, trends and behaviors that shaped marketing, and predictions for marketing and ecommerce in 2021.
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