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Articles that might be of interest to influencers.
Marketing
Inroducing B2BiDb: The B2B Influencer Database
Look at B2B communications through the lens of the hashtags people use at major B2B conferences. Find specific niche influencers. Learn More Today
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Lackluster Blog? How This Tech Company Turned Theirs Into a Lead-Generation Engine
Content Marketing Institute - This is a story of how a company changed the wasted business potential of its popular blog by creating a content engine – Content Marketing Institute
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How to Manage a Data Driven Content Marketing Calendar
Search Engine Journal - A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know.
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What We Learned in 2020 and Predictions for Marketing 2021
Botify - Key learnings and takeaways from 2020, trends and behaviors that shaped marketing, and predictions for marketing and ecommerce in 2021.
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5 Ways to Fix Sales and Marketing Misalignment
Allego - Learn how to align sales and marketing teams to agree on priorities, improve communication, and produce better results for your business.
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How to Create a Performance Dashboard for Your Content Team [Tools]
contentmarketinginstitute.com - Let your content creators in on how well their content is performing. Here are three tools to help – Content Marketing Institute
Go to contentmarketinginstitute.com
45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing
B2B Marketing Blog - We've finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. One source of
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4 Valuable Lessons From 2020 That Will Define Digital Marketing Moving Forward
Entrepreneur - According to digital marketer Nishit Sangwan, this year has taught us some crucial lessons and he shares some of them
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So You Think You've Built an Audience? Not So Fast - Content Marketing Institute
Content Marketing Institute - You built a database of leads. But unless you can turn those casual hand raisers into an engaged audience, you’re letting marketing value slip through your fingers.
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9 steps for developing your internal communications plan
PR Daily - There’s plenty of work involved, but the payoffs are important: efficiency, collaboration, budget dollars and, potentially, a seat at the decision-making table. Here is a nine-step approach to creating your internal communications plan.
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Influencer Marketing Strategy: How to Scale a Business
Social Media Examiner - Learn how to research and reach out to micro- and macro-influencers, and discover what types of offers work best for influencer marketing campaigns.
Go to Social Media Examiner
