What’s New in Publishing: Google's ranking system is changing: "Vastly superior" inferred links will replace the link graph.

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Google's ranking system is changing: "Vastly superior" inferred links will replace the link graph.

What’s New in Publishing--There’s good evidence that over the long run, links won’t be all that crucial to Google’s rankings, and will be replaced by lexical references that connect topics and keywords to a brand.
January 25, 2021
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